ASEAN Emblem
ASEAN Emblem Meaning and Specifications
ASEAN emblem represents a stable, peaceful, united and dynamic ASEAN. The colours of the emblem -- blue, red, white and yellow -- represent the main colours of the crests of all the ASEAN countries.
The blue represents peace and stability. Red depicts courage and dynamism. White shows purity and yellow symbolises prosperity.
The ten stalks of padi represent the dream of ASEAN's Founding Fathers for an ASEAN comprising all the ten countries in Southeast Asia bound together in friendship and solidarity. The circle represents the unity of ASEAN.
The specification of Pantone Colour
adopted for the colours of the ASEAN emblem are:
Blue: Pantone 286
Red: Pantone Red 032
Yellow: Pantone Process Yellow
For four-colour printing process, the specifications of colours will be:
Blue: 100C 60 M 0Y 6K (100C 60M 0Y 10K)
Red: 0C 91M 87Y 0K (0C 90M 90Y 0K)
Yellow: 0C 0M 100Y 0K
Specifications in brackets are to be used when an arbitrary measurement
of process colours is not possible.
In Pantone Process Colour Simulator, the specifications equal to:
Blue: Pantone 204-1
Red: Pantone 60-1
Yellow: Pantone 1-3
The font used for the word "ASEAN" in the emblem is
lower-case Helvetica in bold.
Guidelines on the Use of the ASEAN Emblem
The Secretary-General of ASEAN is given the responsibility under the authority of this Regulations and Guidelines to provide necessary control on the use and display of the “Emblem” (12th ASEAN Ministerial Meeting, Bali, 28-30 June 1979).
1. Design of the “Emblem” :
The ASEAN “Emblem” shall be the official emblem of the ASEAN. The design of the “Emblem” and the colors and other specifications used in the “Emblem” are prescribed above. The “Emblem” shall appear either in the specified colors or in black and white. It can be in proportionate size as appropriate for its use and place of display.
2. Dignity of the “Emblem”
As a general principle, the “emblem / Emblem” shall be used in proper manner as not to be subjected to any indignity. It is prohibited to use the “Emblem” as an advertisement or trademark of for political propaganda in whatever form.
3. Use and Display of the “Emblem” by the ASEAN Secretariat
The ASEAN Secretariat shall use and display the “Emblem” in the manner considered appropriate by the Secretary-General, which may include the following :
Display at the Secretariat buildings and residence of the Secretary General;
Use in its official correspondence as letterhead, etc;
Use as the official seal of the Secretariat;
Use in all its official publications, books and magazines to give them an ASEAN identity;
The “Emblem” can be used to mark properties, or engraved on inventories belonging to Secretariat;
It may be used on uniform or identification tag to be worn by the Secretariat staff;
It may be displayed at official ceremonies, gatherings, meetings, exhibition, etc;
4. The Use and Display of the “Emblem” at the ASEAN Meetings
The “Emblem” may be displayed and used at ASEAN Meetings, subject to proper supervision and control by ASEAN National Secretariat of the member country hosting such meeting, based on the understanding of this Regulation. It should be stressed, however, that only official meetings of ASEAN can use the “Emblem” in the manner as to display in the conference hall and entrance, as markings on conference papers, folders, etc. identification tags of delegates and officials.
5. Use and Display of the “Emblem” by Governments of member countries
Governments of ASEAN member countries are also authorized to use and display the “Emblem” but only on functions, ceremonies, meetings and gathering of ASEAN. The ASEAN National Secretariat in member countries, however, may apply discretions on the manner the “Emblem” should be used, bearing in mind the desirability in the protection of its dignity. The Governments of member countries may allow their functionaries to display and to use the “Emblem” in commemoration of special occasion of ASEAN such as anniversary of ASEAN, or in effort to promote the interest of ASEAN.
6. Use by Civil Society Organisations affiliated with ASEAN
The controlling authority in the use and display of the ASEAN “Emblem” lies with the Secretary-General. Non-Governmental Organizations that are affiliated with ASEAN shall apply to the Secretary-General if they wish to use the “Emblem”. In this purpose, the Secretary-General shall maintain a register of these bodies that are given such permissions. The bodies shall then be made to commit themselves to uphold the dignity of the “Emblem” and in manner not to prejudice the status and interest of ASEAN.