ASEAN Enhances Awareness and Technical Capacity on Trademarks and Madrid Protocol

YANGON, 22 May 2015 - ASEAN Member States continue to intensify efforts to modernize their trademarks regime, including through accession to Madrid Protocol, as part of the intellectual property (IP) initiatives to transform ASEAN into an innovative and competitive region as envisioned in ASEAN Economic Community. The Madrid Protocol makes it faster, cheaper and easier for regional businesses to file trademark applications in multiple jurisdictions.